ACORAB in collaboration with BBC Media Action, the Social Market Management and Fund Raising Training for the Eastern and Central Development Region Community Radio station managers concluded on 28-31 of January in Itahari and 15-19 March, 2015 in Sauraha Chitwan. Total 56 station managers have participated in the training. The main objective of the training was to explore themarketing opportunities in local, national and international level for the community radios. During the training process, the major strengths, contribution and marketing trend of community radios were discovered and analyzed. The objectives of the community radio was discussed and aligned with the marketing opportunities. The 7 "P" of the marketing was contextualized on community radios context. The marketing vision for next 10 years was envisioned and new organizational architecture of community radio to articulate the new marketing vision along with provocative proposition was prepared. The marketing goal, objectives and action plan was developed for individual radio for marketing based on the new vision and provocative proposition for next 10 years.
The training was facilitated by Mr. Subash Khatiwada treasure of ACORAB, RC Lamichhane Executive Director of ACORAB, Mr. Soham Subedi the Coordinator of CIN, Mr.Ram Prasad Gajurel, the Management experts of Agriculture Development Bank.
Senior program officer Serena and Rajani Humagain shared their reflection in Itahari training .